What's Now. What's NEXT. What Wins.
Master AI. Build the Skills. Build the Tools. Optimize the Journey. Lead the Future.
From idea to implementation—in just 2.5 days. No Previous Experience Required! We Stay Until You WIN!
Multifamily NEXT isn’t another conference—it’s where apartment leaders roll up their sleeves and learn new skills, build, and grow.
In just 2.5 days, you’ll dive into Next Talks and Next Labs that push past theory into execution. Review and create the renter journey map, optimize AI usage, and develop tools that can be launched the very next week. You’ll leave with working prototypes, custom voice and text AI Assistants, workflow-enabled templates, customized journey maps, and a 90-day action plan you can put into motion immediately.
January 27th-29th 2026, Dallas, Texas
NEXT Talks
NEXT is a new kind of multifamily AI conference—one where you don’t just learn about the future, you build it. This is where innovative minds meet tactical execution. Attendees rotate between strategic Next Talks and hands-on Next Labs, focused on customer journey optimization and learning practical AI applications. It’s hands-on. It’s strategic. It’s What Wins.
Next Talks are short, focused sessions that anchor each day of the event. Delivered by industry leaders and innovators, these 30-minute talks are designed to challenge assumptions, introduce new ideas, and frame the “why” behind the “how” you’ll execute in Next Labs.
Multifamily NEXT is not just a conference. It's the launchpad for what's next.
NEXT Labs
Streamline operations with intelligent automation. Day One: Master 7 AI models and families. Understand and start optimizing AI usage and creating automated workflows. Day Two: Build personal and team text, voice, and multi-tasking chatbots, automate workflows, and create AI-powered knowledge bases that boost team productivity.
In this hands-on Two-Day Lab, you’ll build a customized customer journey map for one of your apartment communities—mapping key stages, identifying pain points, and applying the 4Es to optimize the experience. You’ll leave with a 90-day action plan and practical strategies to drive performance through more innovative, more human-centered design.
This is tactical journey optimization that Wins.
In these hands-on workshops, you will navigate AI implementation with confidence. Learn to evaluate, test, and govern AI tools for compliance, performance, and ROI. Build frameworks that ensure safe, effective AI adoption across your portfolio.
NEXT Labs
Where innovation meets implementation.
This isn’t a standard training or seminar series. It’s immersive, working sessions. You’ll build, test, and walk away with real multifamily tools—customized to your goals and ready to deploy.
It’s where innovation turns into action.
Next Labs offers real-time creation of functional AI and journey tools, with dual-expert instruction that combines strategic insight and hands-on AI tech skills.
These NEXT Labs provide the mindset and vision. The labs also provide you with the tools and execution. This is What Wins.
Each attendee will develop:
Everyone who touches a keyboard in multifamily.
Just like Microsoft Office isn’t built for one role—it’s built because executives, managers, coordinators, and assistants all need to create, communicate, and solve problems—Multifamily NEXT is built for every level of your organization.
Whether you’re managing 30 appointments at one property or orchestrating 300,000 resident interactions across a portfolio, you’re solving the same problems: speed, consistency, accuracy, and scale. You’re spending time on repetitive tasks that pull you away from the work that actually matters. You’re trying to respond quickly but can’t be everywhere at once. You’re managing brand voice across teams. You’re dealing with compliance. You’re racing against competitors who are already building AI into their operations.
The tools are the same. The impact scales with your organization.
A leasing agent at a small property learns the same template-building, chatbot-creation methodology as a regional director managing 50 properties. The difference? The regional director multiplies that knowledge across their entire team and portfolio—suddenly those 50 properties are running on consistent, AI-powered systems that free up dozens of hours weekly across the organization.
A portfolio owner sees how template standardization drives NOI across markets. An asset manager discovers how AI frees their team to focus on strategy instead of data gathering. A marketing coordinator builds their first chatbot and suddenly they’re not drowning in repetitive qualification tasks. A community manager uses AI to handle routine inquiries so they can focus on the relationships that matter.
You’re not attending because of your title. You’re attending because you have a competitive advantage to claim—regardless of where you sit in the organization.
Limited to 300 participants to ensure hands-on learning and meaningful connections with peers solving the same problems at every level.
AI Operations +Journey Mastery + AI Tools & Models
Workshops Led by: Jamie Gorski ( CX Strategist) , Tami Siewruk (AI Strategist)
Facilitators &Workshop Leaders
NEXT Labs & Talks Learn and Work Tracks
What’s Now. What’s Next. What wins in customer experience?
This opening NEXT Talk sets the stage by exploring the latest shifts in expectations, emotional decision-making, and the role of AI in shaping the next generation of customer journeys. We’ll look at real-world examples and forecast how personalization, automation, and service design will define success in multifamily over the next five years.
This is where the future of multifamily begins.
Workshop Leader: Jamie Gorski
The difference between thriving and surviving lies in your ability to orchestrate experiences that residents value—and will pay for.
This isn’t another customer service seminar. It’s a strategic transformation NEXT Lab where you’ll build the systems that industry leaders use to dominate their markets.
THE JOURNEY ARCHITECTURE YOU’LL MASTER:
Through our proven Four Es Framework—Experience, Engagement, Empathy, and Evolution—you’ll transform every touchpoint from prospect search to lease renewal into a competitive advantage. But this goes beyond theory. You’ll build two parallel Reference Journeys that become your operational North Star:
The Resident Journey: Look → Lease → Live → Loyalty
WHAT YOU’LL ACTUALLY BUILD (Not Just Learn):
Day 1: Map your current reality, identify the friction points costing you money, and redesign them using the Four Es. Then step into our AI Lab to test and evaluate the actual tools reshaping multifamily—from predictive to dynamic personalization.
Day 2: Create your Reference Journeys, build data-driven insights that flag residents 90 days prior to move-out, and design the organizational structure necessary to scale excellence across your portfolio.
Complete journey maps with AI integration points identified
A scored evaluation of 10+ AI tools with your implementation priority list
Data-driven insights, calculating your specific ROI opportunity
90-day implementation roadmap reviewed by peers and experts
Multi-channel orchestration frameworks ready to deploy
WHO SHOULD ATTEND:
Operations leaders are tired of competing solely on price. Marketing directors who know experience is the ultimate differentiator. Regional managers are ready to standardize excellence across portfolios.
This workshop shows you exactly how to achieve results, with the tools, templates, and blueprints to make it happen.
Speaker: Tami Siewruk
Navigate the complete AI ecosystem for multifamily operations in this hands-on workshop exploring today’s leading platforms and their various models. Compare ChatGPT’s full model suite (GPT-4o, GPT-4o mini, o1), Claude’s range (Opus, Sonnet, Haiku), Perplexity’s search tiers, Gemini’s Pro and Flash options, plus Meta AI and Grok’s latest offerings. Through practical testing with real property management scenarios, you’ll discover each model’s unique capabilities, performance characteristics, and cost structures. Build your own comparison framework to evaluate speed, accuracy, and value across different multifamily tasks. Leave with a personalized decision matrix, model-optimized prompt libraries, and the strategic knowledge to select the right AI model for any situation while maximizing both performance and budget efficiency. Transform your team from AI-curious to AI-strategic.
Transform your day with AI-powered automation.
Join us for a hands-on workshop where you’ll learn to create, customize, and deploy both specialty and conversational chatbots designed specifically for apartment communities. Whether you’re looking to create on-brand, highly personalized prospect inquiries and follow-ups, provide instant resident support, or create a company/community policy chatbot for employees, this session will equip you with ready-to-use chatbot solutions you can implement immediately.
You’ll explore the differences between text-based specialty chatbots (focused on specific tasks) and advanced conversational chatbots (handling complex, multi-turn dialogues). We’ll dive into real-world applications, best practices for deployment, and strategies for maximizing adoption across your teams and residents.
Transform your multifamily operations with reusable AI templates designed to streamline repetitive tasks and ensure brand consistency across your entire portfolio or a community. In this hands-on workshop, you’ll build customized templates for monthly reports, leasing communications, marketing content, and operational workflows that your entire team can deploy instantly. Learn to create dynamic templates that use data from your property management systems, resident communications, and generate professional reports with a single click after template completion. Whether it’s empowering your leasing team to produce executive-level presentations or standardizing maintenance responses across properties, This Next Lab gives you the tools to scale excellence without adding headcount. Walk away with + ready-to-use AI templates tailored to your specific portfolio needs.
Speaker: TBA
From leasing chatbots to predictive maintenance, from resident screening to dynamic pricing—property management companies face a critical challenge: how to harness AI’s power while protecting residents, ensuring Fair Housing compliance, and maintaining trust across their portfolio?
This four-hour workshop translates enterprise AI governance frameworks into practical, actionable strategies specifically designed for the multifamily industry. Learn to build practical governance frameworks that protect residents, employees, owners, and your company, ensure Fair Housing compliance, and enable responsible AI innovation across your portfolio.
Ready to Lead What's NEXT?
Multifamily NEXT is not just a conference. It’s the launchpad for What’s NEXT in leasing, marketing, management, and tech.
What’s Now. What’s NEXT. What Wins.
AI Conference Registration & Extras
