What's Now. What's NEXT. What Wins.
Build AI Fluency. Develop Real Skills. Create Working Tools.
AI Literacy + Applied Decision Making for Multifamily Professionals
So professionals can confidently understand, evaluate, and apply AI responsibly across leasing, marketing, operations, and the resident experience.
No Previous Experience Required! We Stay Until You WIN, Implement Monday!
In just 2.5 days, you’ll move beyond AI theory into operational execution through NEXT Talks and NEXT Labs. You’ll evaluate and redesign the renter journey, align AI to real business outcomes, and build deployable tools your teams can activate immediately.
You’ll leave with:
This isn’t another conference. It’s a decision-ready AI operating foundation for multifamily leadership.
January 27th-29th 2026, Dallas, Texas
AI Fluency the New Baseline
Within 24 months, AI fluency will be as essential as knowing how to use a spreadsheet. The question isn’t whether your team needs these skills—it’s whether they’ll build them with intention or scramble to catch up.
Most conferences talk about AI. You sit. You listen. You leave with notes you’ll never revisit.
Multifamily NEXT is different. You’ll build AI fluency through action—not slides. You’ll develop real skills by doing real work. And you’ll create working tools you can deploy the week you get back.
The ability to understand, evaluate, and responsibly apply AI tools in leasing, marketing, and operations—while knowing when human judgment must lead.
Hands-on experience you can use immediately. Real skills means more than clicking buttons. It's knowing how to get better results, spot mistakes, stay compliant, and save hours—starting today.
Leave with a library of ready-to-use assets: reporting templates, competitive analysis workflows, budget narrative generators, and AI assistants customized for strategic decision-making—not someday, next week.
Multifamily NEXT is not just a conference. It's the launchpad for what's next.
NEXT Labs
Build AI fluency with a governance-first foundation. Understand generative, predictive, and agentic AI systems—not just what they can do, but when they shouldn’t be used. Learn to recognize AI limitations, hallucinations, and bias while evaluating platforms through a Fair Housing and data privacy lens.
Move from understanding to implementation: create custom multi-channel assistants and simple agents for team support, with built-in compliance guardrails. Develop automated workflows that protect your brand voice and data. Build AI-powered knowledge bases that boost productivity while maintaining human oversight.
Leave with working tools, a clear understanding of where AI requires human-in-the-loop accountability, and the confidence to deploy responsibly.
In this hands-on Two-Day Lab, you’ll build a customized customer journey map for one of your apartment communities—mapping key stages, identifying pain points, and applying the 4Es to optimize the experience. You’ll leave with a 90-day action plan and practical strategies to drive performance through more innovative, more human-centered design.
This is tactical journey optimization that Wins.
In these hands-on workshops, you will navigate AI implementation with confidence. Learn to evaluate, test, and govern AI tools for compliance, performance, and ROI. Build frameworks that ensure safe, effective AI adoption across your portfolio.
NEXT Labs
Where innovation meets implementation.
This isn’t a standard training or seminar series. It’s immersive, working sessions. You’ll build, test, and walk away with real multifamily tools—customized to your goals and ready to deploy.
It’s where innovation turns into action.
Next Labs offers real-time creation of functional AI and journey tools, with dual-expert instruction that combines strategic insight and hands-on AI tech skills.
These NEXT Labs provide the mindset and vision. The labs also provide you with the tools and execution. This is What Wins.
The Difference
Leave with more than notes.
Built on your policies, your data, your brand voice, and your brand guide—ready to deploy
With AI integration points identified, A customized customer journey map designed for your community or company
Reports, communications, and workflows for your whole team
A 90-day action plan to improve key moments across the customer journey
Scored assessment of 10+ platforms with your priority list
Connections with apartment leaders who are building
Each attendee will develop:
Who This Is For
NEXT is designed for multifamily professionals ready to move from AI-curious to AI-capable.
Operations Leaders who want to standardize excellence across their portfolios
Marketing Directors who know experience is the ultimate differentiator
Regional and Property Managers ready to equip their teams with real skills
Leasing Leaders ready to evolve beyond traditional tactics
Just Getting Started? Perfect. This event is designed to build your foundation from the ground up—no prior AI experience required.
If you’re tired of conferences that inspire but don’t equip—this is your event.
Led by operators. Built for executives. Accountable to outcomes.
Workshops Led by: Jamie Gorski ( CX Strategist) , Tami Siewruk (AI Strategist)
Together, they’ve designed NEXT to deliver what most events miss: skills you can use Monday morning.
Facilitators &Workshop Leaders
NEXT Labs & Talks Learn and Work Tracks
What’s Now. What’s Next. What wins in customer experience?
This opening NEXT Talk sets the stage by exploring the latest shifts in expectations, emotional decision-making, and the role of AI in shaping the next generation of customer journeys. We’ll look at real-world examples and forecast how personalization, automation, and service design will define success in multifamily over the next five years.
This is where the future of multifamily begins.
Workshop Leader: Jamie Gorski
The difference between thriving and surviving lies in your ability to orchestrate experiences that residents value—and will pay for.
This isn’t another customer service seminar. It’s a strategic transformation NEXT Lab where you’ll build the systems that industry leaders use to dominate their markets.
THE JOURNEY ARCHITECTURE YOU’LL MASTER:
Through our proven Four Es Framework—Experience, Engagement, Empathy, and Evolution—you’ll transform every touchpoint from prospect search to lease renewal into a competitive advantage. But this goes beyond theory. You’ll build two parallel Reference Journeys that become your operational North Star:
The Resident Journey: Look → Lease → Live → Loyalty
WHAT YOU’LL ACTUALLY BUILD (Not Just Learn):
Day 1: Map your current reality, identify the friction points costing you money, and redesign them using the Four Es. Then step into our AI Lab to test and evaluate the actual tools reshaping multifamily—from predictive to dynamic personalization.
Day 2: Create your Reference Journeys, build data-driven insights that flag residents 90 days prior to move-out, and design the organizational structure necessary to scale excellence across your portfolio.
Complete journey maps with AI integration points identified
A scored evaluation of 10+ AI tools with your implementation priority list
Data-driven insights, calculating your specific ROI opportunity
90-day implementation roadmap reviewed by peers and experts
Multi-channel orchestration frameworks ready to deploy
WHO SHOULD ATTEND:
Operations leaders are tired of competing solely on price. Marketing directors who know experience is the ultimate differentiator. Regional managers are ready to standardize excellence across portfolios.
This workshop shows you exactly how to achieve results, with the tools, templates, and blueprints to make it happen.
Speaker: Tami Siewruk
Navigate the complete AI ecosystem for multifamily operations in this hands-on workshop exploring today’s leading platforms and their various models. Compare ChatGPT’s full model suite (GPT-4o, GPT-4o mini, o1), Claude’s range (Opus, Sonnet, Haiku), Perplexity’s search tiers, Gemini’s Pro and Flash options, plus Meta AI and Grok’s latest offerings. Through practical testing with real property management scenarios, you’ll discover each model’s unique capabilities, performance characteristics, and cost structures. Build your own comparison framework to evaluate speed, accuracy, and value across different multifamily tasks. Leave with a personalized decision matrix, model-optimized prompt libraries, and the strategic knowledge to select the right AI model for any situation while maximizing both performance and budget efficiency. Transform your team from AI-curious to AI-strategic.
Transform your day with AI-powered automation.
Join us for a hands-on workshop where you’ll learn to create, customize, and deploy both specialty and conversational chatbots designed specifically for apartment communities. Whether you’re looking to create on-brand, highly personalized prospect inquiries and follow-ups, provide instant resident support, or create a company/community policy chatbot for employees, this session will equip you with ready-to-use chatbot solutions you can implement immediately.
You’ll explore the differences between text-based specialty chatbots (focused on specific tasks) and advanced conversational chatbots (handling complex, multi-turn dialogues). We’ll dive into real-world applications, best practices for deployment, and strategies for maximizing adoption across your teams and residents.
Transform your multifamily operations with reusable AI templates designed to streamline repetitive tasks and ensure brand consistency across your entire portfolio or a community. In this hands-on workshop, you’ll build customized templates for monthly reports, leasing communications, marketing content, and operational workflows that your entire team can deploy instantly. Learn to create dynamic templates that use data from your property management systems, resident communications, and generate professional reports with a single click after template completion. Whether it’s empowering your leasing team to produce executive-level presentations or standardizing maintenance responses across properties, This Next Lab gives you the tools to scale excellence without adding headcount. Walk away with + ready-to-use AI templates tailored to your specific portfolio needs.
Speaker: TBA
From leasing chatbots to predictive maintenance, from resident screening to dynamic pricing—property management companies face a critical challenge: how to harness AI’s power while protecting residents, ensuring Fair Housing compliance, and maintaining trust across their portfolio?
This four-hour workshop translates enterprise AI governance frameworks into practical, actionable strategies specifically designed for the multifamily industry. Learn to build practical governance frameworks that protect residents, employees, owners, and your company, ensure Fair Housing compliance, and enable responsible AI innovation across your portfolio.
Ready to Lead What's NEXT?
Multifamily NEXT is not just a conference. It’s the launchpad for What’s NEXT in leasing, marketing, management, and tech.
What’s Now. What’s NEXT. What Wins.
