What's Now. What's NEXT. What Wins.
A Breakthrough Multifamily AI Conference Focused on Customer Journey Optimization + AI Implementation
Where the future of multifamily happens.
Multifamily NEXT is a 2.5-day experience for multifamily leaders who want more than theory. Through dynamic NextTalks and hands-on NextLabs, you’ll reimagine your prospective renters’ journey—and bring it to life with real AI tools. Be the brand that leads. Be the voice that redefines the journey. Be the multifamily operator that brings AI into complete execution. Walk away with usable tools and a plan of action.
NEXTTalks
NEXT is a new kind of multifamily AI conference—one where you don’t just learn about the future, you build it. This is where innovative minds meet tactical execution. Attendees rotate between strategic NextTalks and hands-on NextLabs, focused on customer journey optimization and practical AI application. It’s hands-on. It’s strategic. It’s What Wins.
With dual learning tracks—Journey Mastery and AI Application—you’ll leave not just inspired, but equipped. Energized. Empowered. Ahead.
Multifamily NEXT is not just a conference. It's the launchpad for what's next in leasing, marketing, management, and tech.
NEXTTalks are short, focused sessions that anchor each day of the event. Delivered by industry leaders and innovators, these 30-minute talks are designed to challenge assumptions, introduce new ideas, and frame the “why” behind the “how” you’ll execute in NextLabs.
These NEXTLabs provide the mindset and vision. The Labs give you the tools and execution. This is What Wins.
Journey Mastery + AI Application
Led by: Jamie Gorski (JourneyLens) & Tami Siewruk (AI Strategist)
NEXT Labs
Where innovation meets implementation.
This isn’t a standard training or seminar series. It’s immersive, working sessions. You’ll build, test, and walk away with real multifamily tools—customized to your goals and ready to deploy. This is tactical multifamily at its finest.
NEXTLabs offers real-time creation of functional AI and journey tools, with dual-expert instruction that combines strategic insight and hands-on AI tech skills.
Each attendee will develop:
NEXT Labs & Talks Learn and Work Tracks
What’s Now. What’s Next. What wins in customer experience?
This opening NEXTTalk sets the stage by exploring the latest shifts in expectations, emotional decision-making, and the role of AI in shaping the next generation of customer journeys. We’ll look at real-world examples and forecast how personalization, automation, and service design will define success in multifamily over the next five years.
This is where the future of multifamily begins.
Speaker: Jamie Gorski
This NEXTLab introduces the Four Es—Experience, Engagement, Empathy, and Evolution—as essential pillars of today’s renter experience. You’ll also explore and create a Reference Customer Journey: a clear, shared map of your ideal customers’ path, designed to align teams, elevate touchpoints, and anchor AI implementation.
Together, the 4Es and Reference Journey provide a strategic foundation for building experiences that are emotionally intelligent, consistent, and performance-driven. This is tactical customer experience at its most innovative.
Speaker: Tami Siewruk
Navigate the complete AI ecosystem for multifamily operations in this hands-on workshop exploring today’s leading platforms and their various models. Compare ChatGPT’s full model suite (GPT-4o, GPT-4o mini, o1), Claude’s range (Opus, Sonnet, Haiku), Perplexity’s search tiers, Gemini’s Pro and Flash options, plus Meta AI and Grok’s latest offerings. Through practical testing with real property management scenarios, you’ll discover each model’s unique capabilities, performance characteristics, and cost structures. Build your own comparison framework to evaluate speed, accuracy, and value across different multifamily tasks. Leave with a personalized decision matrix, model-optimized prompt libraries, and the strategic knowledge to select the right AI model for any situation while maximizing both performance and budget efficiency. Transform your team from AI-curious to AI-strategic.
Transform your day with AI-powered automation.
Join us for a hands-on workshop where you’ll learn to create, customize, and deploy both specialty and conversational chatbots designed specifically for apartment communities. Whether you’re looking to create on-brand, highly personalized prospect inquiries and follow-ups, provide instant resident support, or create a company/community policy chatbot for employees, this session will equip you with ready-to-use chatbot solutions you can implement immediately.
You’ll explore the differences between text-based specialty chatbots (focused on specific tasks) and advanced conversational chatbots (handling complex, multi-turn dialogues). We’ll dive into real-world applications, best practices for deployment, and strategies for maximizing adoption across your teams and residents.
Transform your multifamily operations with reusable AI templates designed to streamline repetitive tasks and ensure brand consistency across your entire portfolio or a community. In this hands-on workshop, you’ll build customized templates for monthly reports, leasing communications, marketing content, and operational workflows that your entire team can deploy instantly. Learn to create dynamic templates that use data from your property management systems, resident communications, and generate professional reports with a single click after template completion. Whether it’s empowering your leasing team to produce executive-level presentations or standardizing maintenance responses across properties, This Next Lab gives you the tools to scale excellence without adding headcount. Walk away with + ready-to-use AI templates tailored to your specific portfolio needs.
Ready to Lead What's NEXT?
Multifamily NEXT is not just a conference. It’s the launchpad for What’s NEXT in leasing, marketing, management, and tech.
What’s Now. What’s NEXT. What Wins.
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