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NextLabs

JourneyLens Experience Lab

Jamie Gorski

Facilitator

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Where customer journey meets competitive advantage.

In this hands-on Lab, you’ll build a customized customer journey map for one of your apartment communities—mapping key stages, identifying pain points, and applying the 4Es to optimize the experience. You’ll leave with a 90-day action plan and practical strategies to drive performance through smarter, more human-centered design.

This is tactical journey optimization that Wins.

NEXTLabs Focus:
  • Map all prospective renter journey stages (Trigger → Engagement)
  • Develop renter personas? (Note: We will guide participants on shifting from static personas to mindset-based strategies using available signals.)
  • Identify key pain points and moments of influence
  • Create a 90-day improvement roadmap
  • Use the 4Es (Experience, Engagement, Empathy, and Evolution) to deepen connections and increase performance
Deliverables:
  • Custom prospective renter journey map for your community or company
  • Persona profiles with tailored strategies (adapted as mindset starters)
  • 90-day optimization action plan

Walk away with tools that transform your renter experience.

AI Implementation Labs

Tami Siewruk

Facilitator

Contact Tami
Next Lab: AI Platform Mastery for Property Management Teams

Navigate the complete AI ecosystem for multifamily operations in this hands-on workshop exploring today’s leading platforms and their various models. Compare ChatGPT’s full model suite (GPT-4o, GPT-4o mini, o1), Claude’s range (Opus, Sonnet, Haiku), Perplexity’s search tiers, Gemini’s Pro and Flash options, plus Meta AI and Grok’s latest offerings. Through practical testing with real property management scenarios, you’ll discover each model’s unique capabilities, performance characteristics, and cost structures. Build your own comparison framework to evaluate speed, accuracy, and value across different multifamily tasks. Leave with a personalized decision matrix, model-optimized prompt libraries, and the strategic knowledge to select the right AI model for any situation while maximizing both performance and budget efficiency. Transform your team from AI-curious to AI-strategic.

Business Impact
Course Level: Beginner to Advanced (Strategic progression from AI exploration to operational transformation)
Course Level Descriptions
  • Beginner: AI-curious professionals gain platform literacy and model selection confidence through hands-on property management applications.
  • Intermediate: AI-aware operators implement automated workflows, optimize costs, and achieve measurable operational improvements.
  • Advanced: AI-strategic leaders deploy enterprise solutions, create competitive advantages, and drive organizational transformation.
Intended Audience
Entry-Level Competencies We Build From:
  • Property Managers seeking operational efficiency through AI automation
  • Regional Managers deploying AI across portfolio properties
  • Marketing Directors optimizing content creation and resident engagement
  • Operations Teams streamlining maintenance and resident services
  • Regional Leasing Director Optimizing portfolio-wide conversion strategies through AI-powered communication standards and performance analytics
  • Regional Leasing Trainer/Specialist Deploying AI communication protocols and training leasing teams to achieve consistent conversion improvements across properties
  • Understanding of property operations and resident lifecycle
  • Familiarity with marketing and leasing processes
  • Knowledge of competitive market dynamics
  • Experience with team management and training
  • Commitment to operational excellence
NEXTLab Format:
  • Delivery Method: Live learning with hands-on exercises
  • Learning Style: Learn-while-you-work methodology with immediate application
  • Materials: Interactive lessons, model comparison matrices, prompt/template libraries, ROI calculators
Prerequisites:
  • No Experience Required In: Programming or coding languages API integrations or technical configurations Machine learning or neural networks Data science or analytics platforms Previous AI tool usage
  • Executive Accessibility Features: Plain-language explanations of technical concepts Business-focused metrics and outcomes ROI-centered decision frameworks Strategic planning tools and templates Leadership communication resources
By End of the NEXTLab Participants Will:
  • Navigate and compare 7+ major AI platforms effectively
  • Build personalized decision matrices for model selection
  • Create model-optimized prompt/Templated libraries for multifamily tasks
  • Understand how to Implement cost-performance tracking systems
Training Objectives (Business Outcomes)
  • Reduce AI tool costs through strategic model selection
  • Save hours weekly through proper model-task alignment
  • Accelerate task completion with optimized platform choices
What We're NOT Covering (Available in Success Hub and included in the NEXTLab):
  • Cost analysis and ROI calculations, Voice and visual AI capabilities, Competitive intelligence tools, Advanced automation strategies, Enterprise deployment, and Certifications.

Leave with AI tools that give you the competitive edge.